Yes! Word of mouth can be great, but most consumers find and research companies online before making any purchases. An online presence gives your company credibility and boosts brand awareness. Plus, websites are an avenue for endless marketing strategies, including e-commerce, online customer service, and consumer engagement.
First of all, most digital marketing companies specialize mainly in SEO and they add WordPress website development as a service to generate more revenue. They choose WordPress over framework because it is a plug and play and they do not have to worry about coding. They can simply reuse the same template for most clients and add different plugins that may help meet the clients needs. This is not what we do. We build a website from ground up because the core of your company’s website is much like the foundation of your house. If not built properly you will have many issues down the line.
Secondly, WordPress is never meant to be a long-term solution for a digital presence.
It is great if you are just starting out and do not know what you need or want for your website but if your website is a big part of your business, you should be using a framework type website.
Some key points for switching from WordPress to a Laravel framework
We want nothing but the best for our customers and we will not sell you a website that will only last a short time before you have issues with it. We want a website that will last and that will represent your company, not every other company that uses the same WordPress Theme.
You're different and your company is different, shouldn’t you have a website that is different and stands out above the rest?
Search Engine Optimization, commonly referred to as SEO, is the act of improving content and webpages to rank higher on search engine results pages. Search engines have algorithms that determine which webpages hold the most relevant results, and those pages are ranked highest among the search results.
Using SEO tactics, such as keywords, meta descriptions, and links, your content will stand out to search engine algorithms as relevant information and ultimately rank higher. Ranking higher leads to increased traffic and consumer trust.
Just like it sounds, local SEO involves optimizing your website for local search. Talking about things that are happening in the community, ensuring that all your maps are up to date, and participating on social media are all great ways to improve your local SEO.
On-page SEO is anything that you do on your own website – content, back-end optimization, meta tags, etc. Off-page SEO is less controllable. Off-page SEO is what happens off your website that relates directly back to it. This may include domain authority, backlinks, and more.
Nowadays, users are using a variety of different devices of all different sizes and orientations. As a result, companies should be establishing a responsive web design when building web pages. Responsive design can detect the user’s screen size and orientation to adjust the content and layout accordingly. For example, the layout on a mobile device will be much narrower than the layout on a desktop. Having a responsive website is critical as most people browse the web on their phones.
Social media falls in the brand awareness and consideration stage of the sales funnel. Social media platforms allow businesses to connect with their target audience and slowly but surely nudge them down the funnel with content and links to learn more.
By providing relevant information about products and services, engaging with their audience, and providing free trials or specials, businesses can nurture leads into customers or clients.
As a rule of thumb, companies should be publishing new blogs at least twice a month – blogs are key to keeping your website updated with the relevant and fresh information that search engines prefer.
If any significant news or information has been released, that content should be posted as soon as possible. Main pages and landing pages content should be regularly revised as the company grows and changes.
Though we would love to provide a specific answer to this question, the reality is that SEO is a never-ending endeavor. Businesses can’t “win” at SEO and then halt their efforts; staying on top by sustaining traffic and increasing conversions will require ongoing efforts and adjustments to Google’s evolving algorithms. Additionally, each business will have different hurdles to overcome to meet their goals. While it may take one business two months to reach certain goals, it could take another twice as long based on their industry competition, current site design, etc.
Keyword research is fundamentally important to an SEO campaign. SEO campaigns use keyword research to determine what competitors are ranking for and which words or long-tail phrases should be targeted for on-site optimization. Without keyword research, it’s difficult to know what your target audience is searching for and how to optimize your site accordingly.
Leveraging social media with posts that include links back to your website is a good way to start to funnel traffic to your site within a relatively short time frame. Posts that include promotions, contests, giveaways, and other engaging, time-sensitive material can be particularly effective.
The best way to avoid Google penalties is to practice white hat, rather than black hat, SEO tactics. Black hat SEO tactics include things like stuffing pages with keywords rather than quality content, creating duplicate content, featuring irrelevant or poor links, and over linking with direct keywords. If an SEO tactic doesn’t have user experience in mind, it’s likely a black hat practice, and Google will take notice. Additionally, your site could also be penalized for things like overlooked 404 redirect pages, an outdated XML sitemap, and an overuse of anchor text. Many things go into Google's algorithms to ensure great user experience.